Hojicha by Tarui Farm

TASTING NOTES: roasted sweet potatoes, baked bread, light-bodied coffee

Organic Autumn Hojicha is a beautifully roasted Japanese green tea crafted by artisanal tea farmer Takayuki Tarui in Shizuoka. Made from a blend of Yabukita and the rare 7132 cultivar, this tea is harvested in late September and early October, then roasted to perfection. The result is a smooth, amber-colored brew with a rich, toasty aroma and notes of roasted nuts and subtle caramel. This hojicha is ideal for those seeking a warming, autumnal tea with a balanced, earthy character.


PACKAGING:
WEIGHT:
€11.00

Tea character

Leaf aroma

roasted almonds, warm toast, slight smoky wood

Cup aroma

toasted hazelnuts, caramelized sugar, lightly charred wood

Flavor

roasted sweet potatoes, baked bread, light-bodied coffee

Tea story

The art of making hojicha dates back to the early 20th century in Japan, a time when the need for a more affordable tea led to the creation of this roasted green tea. Farmers sought to make use of older leaves and stems, which would otherwise go unused in high-quality teas like sencha or gyokuro. By roasting the leaves at high temperatures, they transformed what could be a wasted resource into a deeply aromatic, accessible tea, perfect for daily drinking and a comforting, roasted flavor profile.

This specific Autumn Hojicha comes from Tarui Tea Farm in Shizuoka, an area renowned for its long history of tea cultivation. The farm is led by Takayuki Tarui, who carries on the legacy of his family while carefully blending time-honored techniques with modern sustainable practices. Using the Yabukita cultivar—Japan's most widely grown tea plant—and the rare 7132 cultivar, Takayuki harvests the tea leaves in late September and early October, carefully selecting only those leaves that are mature enough for the roasting process.

The leaves undergo a delicate roasting process, where they are exposed to high heat in a specially designed roaster. This process is crucial: not only does it lock in the characteristic toasted, nutty aroma, but it also removes much of the astringency typical of green teas, leaving behind a smoother, gentler brew. The roasting enhances the tea’s natural sweetness, while imparting a rich, amber color to the infusion. The end result is a beautifully balanced tea, perfect for the cooler autumn months, as it offers a sense of warmth and comfort.

Tea Region | Shizuoka, Japan

Tea tree | Camellia sinensis sinensis

Cultivar | Yabukita, 7132

Harvest | Late September, 2024

Picking & processing | Mature leaves from top and middle stems; roasted

Roasted butternut squash soup
The creamy texture and subtle sweetness of roasted butternut squash make an excellent match for the nutty, toasty flavors of Autumn Hojicha. This pairing enhances the warm, earthy qualities of the soup while offering a smooth contrast to the tea's amber depth.

Grilled miso-glazed eggplant
The rich umami flavor of grilled eggplant, combined with the savory miso glaze, pairs beautifully with the roasted notes of hojicha. The slight smokiness of the eggplant complements the tea’s roasted profile, creating a balanced, hearty dish for an autumn meal.

Caramelized nuts
The tea’s gentle caramel hints are amplified when paired with caramelized nuts, like almonds or cashews, and toasted seeds. The sweet, toasty flavors align perfectly, making for a delightful snack alongside a warm cup of Hojicha.

How to brew

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